Jordi began his career at Procter & Gamble, gaining unparalleled experience in the innovation and brand building space. Jordi´s career has taken him around the world working with companies such as Hewlett Packard and DHL, where he delivered state-of-the-art technology and digital transformation programs. Jordi also has extensive experience leading marketing, communication and technology in sailing events like America´s Cup and the Volvo Ocean Race.