LATEST NEWS
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Lowrance and White River Marine Group increase collaboration
Lowrance, NewsTulsa, Okla. – Lowrance®, a world-leader in fishing electronics since 1957, and White River Marine GroupTM, builders of performance fiberglass fishing boats including the legendary brands of Tracker®, Nitro®, Triton®, and Ranger®...
Brunswick to Acquire Navico
Navico, NewsBrunswick Corporation (NYSE: BC) today announced that it has entered into a definitive agreement to acquire Navico, a global leader in marine electronics and sensors for $1.05 billion. As a result of this acquisition, Brunswick will...
Q&A with Lowrance Distributor, OPM International
Lowrance, NewsOPM International is a Finnish Distributor for Navico and the largest in EMEA. In this interview, its CEO, Anssi Lehtinen, tells us more about Lowrance’s presence in Finland. OPM is Navico’s largest Distributor in EMEA, but could...
Navico® Partners With New Distributor FLAK AS
Navico, NewsA collaboration that will strengthen Navico’s presence and profile across Norway. Egersund, Norway – Navico, parent company to the Lowrance®, Simrad Yachting, B&G® and C-MAP® brands has announced the appointment of FLAK AS as their...
C-MAP® Launches New Chart Range, Introducing Global Shaded Relief
C-MAP, NewsNEW DISCOVER™ & REVEAL™ Replaces, Simplifies MAX-N+ range Egersund, Norway – C-MAP, a leader in digital marine cartography and cloud-based mapping, has today launched a re-designed, simplified charting portfolio for Lowrance®,...
Navico launches new, sustainable packaging program
Navico, NewsEgersund, Norway – Navico, parent company to the Lowrance®, Simrad Yachting, B&G® and C-MAP® brands recently announced its renewed focus on becoming a more sustainable company, dedicated to preserving the joy of being on the water...
Lowrance Pro Angler Dustin Connell Dominates MLF Redcrest 2021
Lowrance, NewsTulsa, Okla. – Lowrance®, a world-leader in fishing electronics since 1957, is pleased to announce that Lowrance pro angler Dustin Connell secured a decisive win at the Major League Fishing (MLF) Bass Pro Shops REDCREST 2021 tournament...
Navico’s story with Bismonte – Interview with its founder, Liz Plotz
Lowrance, Navico, NewsWe sat down with Bismonte, a Lowrance distributor based in South Africa, to hear about their history and thoughts about the market. Thank you Liz for taking the time to speak with us! In a few sentences, could you tell us a little bit...
Navico appoints Tara Norton as Chief Sustainability Officer
Navico, NewsEgersund, Norway – Navico, parent company to the Lowrance®, Simrad Yachting, B&G® and C-MAP® brands, announced the hiring of its first-ever Chief Sustainability Officer this week as the company has made sustainability one of its...
ActiveTarget: How Navico developed industry-leading live sonar
Lowrance, NewsWe sat down with Navico’s Acoustic Transducer Design Engineer, Jayme Caspall, to find out about the game-changing technology behind Lowrance’s ActiveTarget live sonar and how it was developed throughout 2019-20, against all odds. Could...