Global Online Marketing Executive

Job Title: Global Online Marketing Executive
Based: Chandlers Ford, Hampshire, UK
Reports To: Web Manager

Acquisitonal online marketing role with primary responsibility of driving traffic to all brands and language websites, both direct and via distributor’s website channels. The primary purpose of the role is to utilize search and online marketing to harvest the demand for our brands and products via the online channels.

In particular the role will need to be focused on analytics and measuring the return on investment of the online budget, ensuring activity is reviewed and adjusted based on response. This includes managing a PPC strategy, as well as, all online media spend and email marketing campaigns, across 5 brands.

Key Purpose

  • Responsible for managing and coordinating Search, programmatic and remarketing with 3rd party agency
  • Manage and control all online/ display media in EMEA, advising in other markets based on performance
  • Review and report on performance and ROI of all activity for brands globally
  • Manage SEO performance, monitoring and improving
  • Work with Brand Web Manager to ensure landing pages and customer journey on websites is optimised
  • Work with marketing communication to ensure multichannel campaigns are delivered across all channels in a seamless way
  • Work with marcomms to ensure E-marketing to customer and consumer is supported and monitored
  • Work with social media managers to ensure social advertising is optimised and reported
  • Produce reports and monitor analytics, working with data to improve performance
  • Work with social media manager to support blogger and influencer network and seek out new opportunities for building awareness of our brands in the online environment

Key Requirements:

  • 2 years plus online marketing experience
  • Experience of google analytics
  • Email and html experience an advantage

About Navico

Navico is the world’s largest marine electronics company and is producing products under the leading marine electronics brands: Lowrance for fishing, Simrad for power cruising, and B&G for sailing — as well as one professional/commercial brand, Simrad Pro. In addition we offer a range of apps and cloud based solutions through our GoFree Brand. These brands are sold in more than 100 countries worldwide, with an estimate of more than 1 million boaters using Navico products. Navico has approximately 1,500 employees globally.