Global Brand Marketing Director – Simrad

Summary:  Navico currently has an ambitious plan to grow the Simrad brand.  The brand has a relatively small loyal following, but our goal is to grow Simrad into the world’s 3rd largest recreation marine electronics brand. The brand director will drive the success of the brand working together with the product management team, sales team and regional marketing teams.  Recently, the Simrad core product range was refreshed and is technologically best in class. In the future, there are a number of new products that will continue to strengthen the portfolio.  Management is prepared to invest in the brand for growth.


Develop the global marketing and communication strategy for the Simrad brand.

Develop budget allocations and agree marketing plan implementation at a regional level.

Manage the global promotional plan for Simrad products.

Develop the Global marketing materials and launch plans for new Simrad products and services.

Work with product management to identify preview/promotion product requirements globally.

Review regional media allocation, and efficiencies.

Drive the global website & social media plan.

Develop detailed plans and play books focused on key targets: geographic, trade channel, or consumer as required.

Drive marketing through our key customers, channels and third parties.

Create and track ROI’s for Simrad marketing activities.

Lead global marketing research projects.

Lead internal/external communications of Simrad marketing developments

Attend key global shows.

Budget management forecasting and allocation.

Member of the global marketing leadership team.

Other duties as assigned.

Secondary functions:

Ability to complete special projects or other duties as assigned.

Ability to plan, coordinate, and prioritize many projects simultaneously.

Ability to contribute to decision-making that affects corporate strategy.


University degree and 5 years of related experience.

Demonstrated expert in writing, editing, creative development and evaluation.

Pragmatic, strategic perspective, detail-oriented with excellence in professionalism and judgment.

Excellent verbal, written communications and presentation skills.

Excellent interpersonal skills for enabling, enlightening, inspiring and influencing.

Proficiency in Microsoft Office products (Excel, Word, PowerPoint, Outlook) with the ability to learn new software tools to facilitate the rate and quality of output.

Strong work ethic and the ability to effectively function under tight deadlines and manage projects and assignments independently.

Proven brand management and project management skills.

International/multi country marketing experiences.

Marketing expertise in a multi-media environment, including channel marketing, social-media and point of sale.

Analytical, strategic planning and problem-solving skills.

Budget development and financial tracking.

Outstanding leadership experience.

Strong commercial understanding.

Small and large team collaboration.

Active participation in the execution of marketing plan


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requires approximately 30% of time or less travelling by plane, trains, and automobiles.

General office environment.

Ability to operate a computer terminal.

Physical ability to work on or around marine vessels may be required.

Work Environment:  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

General office environment.

General marine vessel service environment.

On moving vessels.

Special Requirements:  In addition to general office requirements, due to the Global nature of Navico’s business, this position may also require hours worked outside the normal work hours; evenings and weekends to support the business.

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