Navico is a specialist marine electronics company; its brands operate in navigation, fishfinding equipment and trolling motors, and value-added applications for the marine industry. With seven decades of developing, designing and manufacturing industry-leading products, our heritage in the industry remains unrivaled.
OUR VISION & MISSION
Our vision is to lead marine electronics with outstanding solutions for performance, safety and enjoyment on the water. Our focus on making boating safer, easier and more rewarding has resulted in the release of a number of world leading products. Innovation is at the heart of Navico’s business model and culture, this is coupled with an unprecedented product launch schedule that enables us to deliver real benefits to consumers across a broad range of recreational boating activities. Our mission is to achieve sustainable growth, continue to enhance the boating experience, deliver an unrivaled ecosystem and increase brand loyalty.
Navico was purchased by Brunswick Corporation in 2021 with the acquisition announced on June 24, 2021 and closing in October 2021. The announcement highlighted that Navico would continue to be led by Navico President & CEO Knut Frostad and would be positioned as an independent business unit within Brunswick’s Advanced Systems Group (ASG).
Navico was created in 2006 from the acquisitions of Simrad Yachting (owner of B&G), Lowrance Electronics and Brunswick New Technologies. The company has worked systematically to integrate the three companies, consolidating seven brands into three (Simrad Yachting, B&G and Lowrance), six factories into one and building one common technology platform. As a result, Navico has been driving innovation in its industry and has steadily grown its market share since 2009. Navico acquired C-MAP, a leader in digital marine cartography solutions, as its fourth brand in 2017.
Brunswick, the world’s leader in recreational boats, marine engines and marine parts and accessories, is one of the longest continuously publicly-traded companies on the New York Stock Exchange with over 175 years of history, operations in 24 countries and serving more than 170 markets with its 16,000 employees.
Brunswick Corporation’s leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Advanced Systems Group, which includes industry-leading brands like Attwood, Mastervolt, Blue Sea Systems, CZone, and ASG Connect system integrators; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club and Boat Class.