Navico Division Strategy
Navico is made up of three business divisions:
Recreational Marine is aimed at the consumer market whilst the Commercial division serves commercial vessels of all sizes, from small vessels on inland waterways to larger coastal commercial and passenger craft.
Digital Marine is focused on developing mapping, apps and services for both the Recreational and Commercial markets.
This focus on specific consumer groups per brand enables Navico to develop products with meaningful and practical features that provide a real benefit to the user. The approach drives an ambitious R&D programme, which includes a rigorous approach to development and production costs, ensuring Navico products are both of outstanding quality and competitively priced.
The Commercial Marine Division has a long history in the supply of autopilots and radio communication, under the Simonds and Robinson brands, for fishing fleets in the North Sea. Now trading as the Simrad brand of Commercial products, the division has a goal of expanding within the commercial marine electronics market, which has an estimated value of more than $3billion US Dollars. The focus initially has been on the near shore and light commercial vessels. Navico continues to make acquisitions to strengthen its portfolio, adding to the purchase of the Consilium Radar Business Unit in 2013.